Coyne Recruitment work with some of the UK’s leading apprenticeship & employability training providers. On behalf of one of our leading clients we are recruiting for a Digital Media Executive.
The Digital Marketing Executive will be responsible for the planning, creation, coordination, and delivery of a wide range of digital marketing activities and will oversee our digital channels including:
Ownership of the website – continuous improvement and redevelopment
Social Media channels – organic and paid content and campaign development
Google optimisation including SEO and SEM
Digital marketing plays a key role in successfully engaging with our B2B and B2C target audiences from large clients through to school and college leavers. It plays an integral part of our marketing strategy, directly supporting sales and recruitment targets as well as driving brand awareness in the training sector.
Key to the success in this role will be the ability to understand business objectives and propose digital marketing solutions. The role holder will be responsible for developing and implementing digital strategies, developing effective content and reporting on the success of the digital platforms against marketing objectives You will work in collaboration with the wider marketing team and business to ensure that all campaigns are fully integrated and visible in the right place, at the right time and target the right profiles. You will grow and maintain our social media presence across all platforms.
Working with the Head of Marketing and wider marketing team, plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns in line with business objectives
Design, build and maintain our social media presence. You will have creative copywriting skills with the natural ability to create engaging content across all digital channels. Photography and videography skills would be an advantage.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights including developing creative ideas, and growth strategies and keeping abreast of emerging technologies/tools
Work alongside the Marketing Data Analyst and Web Developer to analyse and evaluate end-to-end customer experience across digital channels and customer touch points
Ensure that all marketing communications are in line with client brand guidelines and policies.
Create effective content to drive B2B and B2C lead generation
Work with internal departments to support the identification and curation of engaging content
Work alongside the Marketing Data Analyst to produce and distribute B2B and B2C email campaigns and manage databases.
Work with other marketing team members as needed e.g graphic design and video, to brief and create engaging digital content
Use digital channels to increase brand awareness and generate new leads by integrating digital platforms
Has a continuous improvement philosophy and ability to propose and trial new ideas and solutions
The position would suit someone who is used to managing a diverse range of clients and briefs whether this is in a role within one company managing multiple internal clients or within an agency managing a range of external clients and projects.
Social Media Marketing
Own and manage Social Media channels to increase lead generation, recruitment, brand awareness and reputation
Develop monthly social media plans aligned to company objectives and sales activity
Support with overseeing the in-house social media policy and procedures
Present creative ideas and seek digital opportunities to support lead generation
Support internal colleagues to maximise the use of social media throughout the company including training across the company
Management of the website
Maintain and update the company website regularly to ensure accuracy and relevance
Proactively seek and drive enhancements to website content and user experiences
Provide analytic reporting to evaluate and measure the success of the website against marketing objectives using Google Analytics