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Digital Marketing Manager

  • Location:

    Newcastle upon Tyne

  • Sector:

    Employability and Welfare to Work

  • Job type:

    Permanent

  • Salary:

    £30k

  • Contact:

    Andrew Coyne

  • Contact email:

    Andrew@coynerecruitment.co.uk

  • Contact phone:

    07730614761

  • Job ref:

    11436

  • Published:

    about 1 month ago

  • Expiry date:

    2022-08-05

Coyne Recruitment work with the leading and most reputable organisations across the Employability and Skills sector. We are proud to support these organisations who are playing a vital role helping the UK recover from Covid-19. We are currently looking to support a fantastic organisation based in Newcastle recruit for a highly skilled Digital Marketing Manager.

Our client is a long established provider in the Further Education sector, delivering apprenticeship and traineeship funded programmes and a portfolio of commercial training courses in leadership and management development, IT, and soft skills.

The Digital Marketing Manager will be creative and tech-savvy who can own, shape, and execute the digital B2B and B2C marketing strategy.

RESPONSIBILITIES

Main duties & responsibilities

  • Developing multichannel marketing campaigns across web, social and email that meet business objectives and focus on our different audience types.
  • The Marketing Manager has ownership of the strategy and execution of always-on marketing and campaigns.
  • Writing content, with support from a digital marketing executive, for campaigns and always-on content
  • Managing the design and production of promotional materials, such as websites and brochure
  • Managing paid advertising across digital channels
  • Work with third-party agencies (where required)
  • Ownership of the digital marketing strategy, ensuring it evolves with changing business objectives and goals
  • Manage the scheduling and delivery of a marketing calendar that holds all future marketing activities
  • Work with the IT team to manage the website to ensure it is effective, engaging and up to date
  • Ensuring the website is optimised for SEO
  • Work closely with the sales team to support them in content requirements required in the sales process e.g., social media posts
  • Understand challenges faced by the sales team
  • Update senior leadership on the progress of marketing activities and reporting on the results of campaign
  • Researching and analysing market trends and competitor
  • Demonstrating the ROI for marketing activities
  • Support with outward-facing PR and internal comms
  • Overseeing the company’s attendance at events and trade shows
  • Ensure consistency in the use of the brand
  • Responsible for marketing budget
  • Manage and support the performance of a digital marketing executive
  • Responsible for suite of marketing tools
  • Negotiating and liaising with third-party marketing agencies and suppliers
  • Knowledge, experience & skills required

  • Extensive knowledge of marketing strategies, channels, and branding.
  • Excellent communication, and collaboration abilities.
  • Exceptional analytical and problem-solving skills.
  • Strong time management and organizational abilities
  • Experience using digital marketing tools e.g., Email marketing tools, social media scheduling, paid advertising
  • Experience in B2B marketing across a range of sectors
  • A degree in marketing, finance, or similar
  • Previous experience as a marketing manager with a focus on digital marketing
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