Coyne Recruitment work with the leading and most reputable organisations across the Employability and Skills sector. We are proud to support these organisations who are playing a vital role helping the UK recover from Covid-19. We are currently looking to support a fantastic organisation based in Newcastle recruit for a highly skilled Digital Marketing Manager.
Our client is a long established provider in the Further Education sector, delivering apprenticeship and traineeship funded programmes and a portfolio of commercial training courses in leadership and management development, IT, and soft skills.
The Digital Marketing Manager will be creative and tech-savvy who can own, shape, and execute the digital B2B and B2C marketing strategy.
Main duties & responsibilities
Developing multichannel marketing campaigns across web, social and email that meet business objectives and focus on our different audience types.
The Marketing Manager has ownership of the strategy and execution of always-on marketing and campaigns.
Writing content, with support from a digital marketing executive, for campaigns and always-on content
Managing the design and production of promotional materials, such as websites and brochure
Managing paid advertising across digital channels
Work with third-party agencies (where required)
Ownership of the digital marketing strategy, ensuring it evolves with changing business objectives and goals
Manage the scheduling and delivery of a marketing calendar that holds all future marketing activities
Work with the IT team to manage the website to ensure it is effective, engaging and up to date
Ensuring the website is optimised for SEO
Work closely with the sales team to support them in content requirements required in the sales process e.g., social media posts
Understand challenges faced by the sales team
Update senior leadership on the progress of marketing activities and reporting on the results of campaign
Researching and analysing market trends and competitor
Demonstrating the ROI for marketing activities
Support with outward-facing PR and internal comms
Overseeing the company’s attendance at events and trade shows
Ensure consistency in the use of the brand
Responsible for marketing budget
Manage and support the performance of a digital marketing executive
Responsible for suite of marketing tools
Negotiating and liaising with third-party marketing agencies and suppliers
Knowledge, experience & skills required
Extensive knowledge of marketing strategies, channels, and branding.
Excellent communication, and collaboration abilities.
Exceptional analytical and problem-solving skills.
Strong time management and organizational abilities
Experience using digital marketing tools e.g., Email marketing tools, social media scheduling, paid advertising
Experience in B2B marketing across a range of sectors
A degree in marketing, finance, or similar
Previous experience as a marketing manager with a focus on digital marketing