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Head of Sales

  • Location:


  • Sector:

    Employability and Welfare to Work

  • Job type:


  • Salary:

    £45k - £48k

  • Contact:

    Andrew Coyne

  • Contact email:

  • Contact phone:


  • Job ref:


  • Published:

    about 1 month ago

  • Expiry date:


Coyne Recruitment work with the leading and most reputable organisations across the Employability and Skills sector. We are proud to support these organisations who are playing a vital role helping the UK recover from Covid-19. We are currently looking to support a fantastic organisation based in Newcastle recruit for a highly skilled Head of Sales to work remotely with occasional national travel.

Our client is a long established provider in the Further Education sector, delivering apprenticeship and traineeship funded programmes and a portfolio of commercial training courses in leadership and management development, IT, and soft skills.

The Head of Sales will proactively and effectively lead the sales, and PR communications for the entire company, driving performance and growth with responsibility for implementation of the marketing strategy and achievement of sales plans. ND


Main duties & responsibilities

  • Develop, implement, and manage sales forecasting activities, targets, sectors, markets,
  • territories and set performance goals to achieve company objectives
  • Prepare and present sales reports detailing sales, potential sales and areas of proposed client based expansion
  • Review and analyse sales performance against plans to determine effectiveness
  • Monitor, prepare and report on marketing communications and sales activity
  • Manage and give direction to the sales and marketing departments/teams
  • Coordinate sales and marketing campaigns and initiatives to achieve business objectives
  • Direct a team of 7 staff, with training and performance evaluations to develop and control sales and marketing programmes
  • Support direct reports with coaching and mentoring activity for personal development, achievement of strategic objectives and continuous improvement
  • Meet with key clients to ensure relationships are maintained and developed
  • Identify and understand client’s business needs and objectives to develop marketing and sales campaigns
  • Coordinate liaison between sales and other departments
  • Develop and manage sales/marketing budgets
  • Maintain effective internal marketing communications
  • Oversight of the marketing strategy
  • Oversight of the liaison and close working with digital marketing and other agencies
  • Plan, implement and manage marketing and lead generation campaigns and measure results
  • Develop and maintain a consistent corporate image and ensure that the brand is well
  • communicated across all channels
  • Implementation and management of the marketing plan and activity

Knowledge, experience & skills required

  • 3+ years’ experience in sales, marketing, and management, preferably in the education sector or related field
  • Strong understanding of customer and market dynamics and requirements
  • A track record of success in converting client leads into customers
  • Ability to build trust, value others, communicate effectively, drive execution, foster innovation, collaborate with others, solve problems creatively and demonstrate high integrity
    • Excellent client-facing and internal communication skills
    • Excellent written and verbal communication skills
  • Must have a UK driving licence and access to a vehicle
    • Experience of managing a budget

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